So, what is the Konowe 3-Click Rule?
Simple: You have 3 clicks to get me to do what you want as an end user or I leave your site. Sites minus this 3 click rule will loose users and frankly are not trying. If your the website owner and your not trying then I got news for you, as a user I am not buying.
The 3 click rule also extends to websites that are just poorly thought out. You would be surprised in a bad way of the number of major companies, large brands and even marketing entities that have just the crappiest navigation which only ads to the complexity of trying to accomplish things in 3 clicks.
Here is a list to websites that for lack of a better term...suck:
Web Pages That Suck
You may also be asking yourself why I am so adamant about this rule. It short, I am a very hard core already branded Google user as are most people who access the web at this point. I spent an insane amount of my previous two company's money with them for both eAgent and BrandClick. Why? Because it is brutally effective and samurai like in its efficiency. In 3 clicks I get exactly what I want.
Click2: Search word entered and results displayed
Click3: Find appropriate results in the index or advertisement
Enough said about this topic?